ESOMAR is the international organization of professionals in market research, social research and public opinion.
I was accepted as a member of ESOMAR since November 2011, after proving the full assumption of the professional and ethical standards of the organization.
I have always been involved in various volunteering activities, both locally and nationally. Since 2007 I am member of Rotary International, one of the largest organizations in the world.
I am involved in educational and social entrepreneurship projects, as well as in local development think-tanks.
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My story, shortly.
I grew up learning from good quality people. I am a convinced networker and I strongly believe that one can only succeed with professionals standing by his side.
I entered the world of marketing and market research on my own, at the beginning of 2005, in Brasov. I set up BrandBerry at a time when almost no one understood why a market analysis and a better understanding of the customer would be needed.
I started from scratch, doing both the field operator work as well as the data analyst and data interpreter and in 2009 we expanded the services at national level. In 2012 we already covered the entire country with a network of over 350 field operators and almost 50 supervisors, generating reports and analyzes for local or multinational companies such as Selgros, Dona Pharmacies, Porsche Romania, BRD Sogelease or AXA Asigurări.
I have accumulated a lot of hands-on experience, delivering over 200 studies and research or hundreds of hours of business and political consultancy, as well as academic experience, in 2014 completing my doctoral studies with an analysis of the networks of top young managers from Romania.
From 2019 I offer mainly audit, consultancy and training services in market research and share my experience accumulated over 15 years of activity to companies or individuals who want to be more efficient in marketing and sales.